What is not to love about ECO SWIM??

The design team (Anna and Chance) went to work last year on these fabulous new suits, and we think this is our best collection yet!! When we received the samples last Fall we couldn't wait to photograph them on our models Twinkie, Brooke, Kennedy, Sasha and Chance.

The photo shoots took place in Venice Beach and Laguna Beach, and couldn't have gone better. The models were fabulous, the weather was great, and the suits looked amazing on them.

This year we decided not to sell the tops and bottoms as separates, but rather as two-piece bikini sets. When we looked back at our previous years, it seemed that that's what most moms and daughters wanted anyway, so why not make it easier? One pieces always had been in great demand as well, so we added 3 varieties; the Fleur, Soleil and Alizee styles. As with the 2-pieces, they are REVERSIBLE!!!

All One and Two Pieces come with removable padding, and of course are made with the highest quality (and softest) Sustainable fabrics out there.

The suits provide great coverage, but are not taking away from being hip and super stylish. As one mom described it; They are unique, full coverage but still generation Z.

The addition of more apparel, including zip hoodies and t-shirts, will be launching in April. Our goal is to meet the high demand for these products and continue expanding our range. We can't wait to see how they will be received!

Additionally, this year we were excited to introduce Turkish beach towels and beautiful beach bags to our Collection. Some of these items even feature the same print pattern as our bikinis, making them the perfect match.

Our towels are made of 100% cotton and are extremely soft, super absorbent and lightweight. Who wants to carry a heavy towel to the beach? And do you really want to add another heavy item to your suitcase when you're going on a trip? With so many color options available, it may be hard to choose just one - an enjoyable dilemma, indeed!