About Us

Chance Loves is...

...A Laguna Beach, California-based lifestyle swimwear brand, designed specifically for tween, teen, junior girls, and women. A collection that features super-soft-, on-trend bikinis, one-pieces, separates, padded tops, as well as full coverage- and active fit bottoms.

Chance Loves offers something flattering for everyone, with comfortable, age-appropriate cuts and beautiful designs.

About Us | The people behind Chance Loves Swimwear

The Story

Founded in 2017, Chance Loves was born from a real problem: a young girl named Chance Colette and her fashion-savvy mom couldn't find a single swimsuit that struck the perfect balance.

The options? Either too cutesy and silly, or way too grown-up for that in-between age. Sound familiar? Turns out, tons of families were facing the same struggle.

That lightbulb moment sparked Chance Loves—swimwear designed for active girls who refuse to compromise on style or comfort.

And then it grew..

From day one, Chance rolled up her sleeves to shape every design and print, while her mom handled the behind-the-scenes magic—logistics, photography, and bringing the vision online.

With a crew of enthusiastic friends eager to model the debut collection, Chance Loves launched with a bang!

What began as a tween-focused line has blossomed into a global eco-conscious brand now offering swimwear for girls 8-18, juniors, and young women.

The dynamic mother-daughter team remains hands-on through every seam, silhouette, and snapshot, keeping that original spark alive.

Eco Swim - Recycled Fabric

Swimwear with a conscience!

Chance Loves has been deep diving into sustainability by crafting all their swim pieces' fabric from recycled ocean plastics and fishing lines.

Not only does this process slash water and energy use compared to traditional fabric production, but it also keeps harmful plastics out of our oceans, where they do not belong.

The result? Luxuriously soft, high-quality swimwear that feels amazing on your skin and even better knowing you're helping save the planet.

It's the ultimate win-win for style and Mother Earth.

Exciting new things to come!

Chance Loves has expanded beyond the water!

The growing lineup now includes jewelry, beach bags, and Turkish towels—all crafted with the same quality and care that Chance and her mom have poured into their swimwear.

While swimwear remains the main passion, they're constantly dreaming up fresh accessories and cover-up styles to complete your beach look.

New surprises are always on the horizon, so check back often and take a chance on what's coming next. Your perfect beach day just got even better!

Let customers speak for us

from 399 reviews

Rebecca D.

07/18/2023

These swimsuits are a hit!

My 12 year old loves them and she’s picky. The designs are trendy; the fit is spot on; the quality is excellent and the prices are reasonable. Win all the way around.

VIOLETTA | 2-Piece | Triangle Top + OneTie Bottoms | Girls Size 8-14

Foster

06/27/2023

Great

Love the quality and was super easy to exchange for correct size. My 16 yr old loves it. Great company!

Tropical Bay | 2-Piece | Girls size 10

Gaby F.

06/13/2023

GREAT FIT

The design of my daughter's swimsuit is beautiful (Indie Girl Bikini), she was very excited when she received it. I will 100% recommend CHANCE LOVE !!! and I will buy the swimsuit for my older daughter.

Chance Loves

Anonymous

06/04/2023

So CUTE & ADORABLE

I bought this bathing suit for my teenage daughter and she loves it! It looks so cute on and the back is super cute and adorable. She loves the soft material and raves at how comfortable the bathing suit is.

ONYX - Black 1-PIECE

Anonymous

06/04/2023

So Adorable!

I bought this for my 13 year old daughter with the matching top and it is so adorable on! She loves the swimsuit and said it is the most comfortable bottoms she has ever had! She also loves the material and how it feels when wearing it.

SANTORINI - FULL BOTTOMS with Side Ties - Reversible

Jennifer H.

05/28/2023

So cute

I purchased 2 swimsuits for my daughter and she loves both. The material is so soft and the colors are vibrant. She also loves that they are reversible so she can change the look anytime. I did have to exchange the size on the first order but I was notified via e-mail the same day and the new size was shipped in the same week. Very fast and personal response. Having that personal communication was great. I will for sure order from Chance Loves again.

INDIGO - BRALETTE TOP | Reversible | Sustainable

Kerry D.

05/27/2023

Great suit for my tween

The suit is excellent quality, perfect amount of cuteness and stylish.

Tropical Sapphire | Blue 2-PIECE | Girls Size 10-14

Sarah L.

05/25/2023

This is the 4th bathing suit I have bought for my daughter and she loves them. And so speedy on delivery. I will continue to get them here and tell others about this great store.

FIORE - CLASSIC SIDE TIES BOTTOMS - Reversible

Michelle C.

05/23/2023

Love this suit!

So cute and great quality. True to size. Customer service is amazing! Will definitely order my daughters’ swim suits from here each year!

MALIBLUE - 2 PIECE SET Halter Top + Tri-Band Bottoms - REVERSIBLE

e.b.

04/25/2023

HALONG BAY - 2 PIECE SET Scoop Top & Tri-Band Bottoms - REVERSIBLE

I have the hardest time finding swimsuits for my 14 (almost 15 year old) as they are either too skimpy or too babyish. She loves these suits - they are just enough adult without being too cheeky and are not babyish!!

HALONG BAY - 2 PIECE SET Scoop Top & Tri-Band Bottoms - REVERSIBLE

Natalia R.

04/19/2023

The fabric is durable and beautiful. Love it

Aloha Spirit - 2-PIECE | Scoop Style | Girls 10-16

Janelle H.

04/11/2023

GORGEOUS & AWSOME

I will 100% recommend CHANCE LOVE and KEEP buying from them! The quality of their bathing suits is superb and the designs are gorgeous!

ISLA CORSICA - Reversible HALTER TOP

Janelle H.

04/09/2023

GORGEOUS & AWSOME

The designs of all the bathing suits are soo gorgeous but of course buying online you don't know what quality you are getting. CHANCELOVES... DID... NOT... DISAPPOINT! Fits very well quality is superb design is gorgeous... 100% recommend

ISLA CORSICA - Reversible BOTTOMS NO Ties

Katherine H.

01/29/2023

Beautiful

Well made, size chart accurate according to measurements, will be purchasing more! My daughter loves this suit!

Aloha Spirit - 2-Piece | Halter Style | Girls 10-16

Mia D.

11/17/2022

High quality suit!

Material is super nice, fit is really cute…esp love the tie back detail. True to size. Highly recommend!

Palma Mallorca | One Piece | Girls Size 8-18

Bright and Beautiful

Solid on one side and fun details on the other. You choose what mood you’re in.

Fantastic and Fun

Beautiful cut, streamline stitching, perfect fit. The best swim suit I’ve found for my daughter.

Perfect fit for my 11 year old

Perfect fit for my 11 year old athletic girl!

These are great! My daughter loves all of these

These are great! My daughter loves all of these bathing suits and they are great quality

Super cute! My daughter loves all of these

Super cute! My daughter loves all of these bathing suits :)

Great Swimsuit!

I loved it! It was very cute and the fabric was comfortable.

This bathing suit is great quality. The pattern is so cute and my daughter loved the top design, but the bottoms were a little too low for her. Otherwise five stars!

Love it!

So cute and true to fit.